Brand development and creative deliverables for Adorisse Fragrance: Strategy, design and marketing guidelines for Jafra global brand markets: digital and print assets.
Sam & Lavi, a contemporary Los Angeles fashion brand, requested a rebranded design program to further establish the label.
CREATIVE CONSULTATION / ART DIRECTION / BRAND BOOK / CORPORATE ID / COLLATERAL / PACKAGING
As new Tribeca, NYC gym, Drill Fitness required a full creative positioning and direction of their mantra: “Intensity is Addictive”. The mission was to create a brand that translated as a high energy, quality workout experience with an enthusiastic, and approachable point of view as a lifestyle brand.
BRAND IDENTITY / BRAND BOOK / PHOTO ART DIRECTION / OUTDOOR SIGNAGE / MARKETING MATERIALS
Design and Production for Toms holiday catalog 2015.
Art Direction and Production of photoshoots for various fashion e-commerce. Clients have included: Amazon, Bloomingdales, David Yurman, Lacoste, Macy’s, Nordstrom, Nike, Ralph Lauren, Target, Veronique Maternity.
Rebrand Development and Photography Assets for Jafra Beauty (Makeup) division. Associate Creative Direction, Production and Design for all digital and print assets.
A talented and established makeup artist wanted to expand her business to include beauty, wellness and lifestyle as a full brand. A design program was created that emulated an approachable, timeless and sophisticated brand.
IDENTITY / WEBSITE / GRAPHICS / PACKAGING
MISSION: Regional Campaign for readers and advertisers. AUDIENCE: Women 18-35. POV: Fun, Fearless, Female, Sexy yet inclusive RESULTS: Increased circulation and revenue for ad sales
CREATIVE ART AND DESIGN DIRECTION DELIVERABLES: PHOTOGRAPHY ASSETS : LIFESTYLE / BEAUTY / STILL LIFE • CREATIVE MANAGEMENT • ADVERTISING + MARKETING MATERIALS • MICRO SITE • SOCIAL MEDIA CONTENT
An oversized coffee table/catalog-like book was concepted and created as a sales and marketing presentation showcasing the capabilities for advertisers.
A Division of the Miansai Jewelry brand wanted to create a lower price point line while still maintaining the sophistcation, style and craftsmanship of Miansai within the lifestyle accessories space. LED created the logo development, packaging and style guide to serve as a guide for the future execution of the brand.
Advertorial Concept, Art Direction, Design and Production.
Veronique Maternity, a brick and mortar retail store carrying high-end maternity apparel, requested a repositioning to elevate their brand and evolve to an e-commerce platform.
LOOKBOOKS / WEBSITE / PHOTOSHOOT ART DIRECTION / PRODUCTION / E-COMMERCE / ADVERTISING / LOGO / IN-STORE SIGNAGE / CORPORATE IDENTITY / PACKAGING / MARKETING COLLATERAL.
Branding, advertising and production for Intermix creative. June - November 2006.