Creative Director • Art Direction • Design
ABOUT ME
ABOUT ME
I’m a Los Angeles–based Creative Director with a career spanning publishing, global retail, and founder-led brand environments across fashion, beauty, wellness, and lifestyle.
I began my career on the marketing side of magazines, working with Hearst and Condé Nast titles including Cosmopolitan, Harper’s Bazaar, Mademoiselle, and SELF, before going on to lead the Art Department at Time Out New York. That early editorial foundation shaped my instincts for pacing, typography, and image-led storytelling — a perspective that continues to inform how I approach brand development today.
Over time, my work has moved between independent, in-house, and startup contexts — often partnering directly with founders and leadership teams to shape how a brand expresses itself visually at critical moments of launch, repositioning, or growth. I’m typically brought in to help translate positioning into cohesive creative systems across campaign, eCommerce, and product storytelling — aligning concept, narrative, and production in ways that support both digital and retail environments.
My practice sits at the intersection of brand strategy and visual execution, with leadership across content ecosystems, photography direction, and scalable image frameworks. Whether guiding a brand identity, developing launch campaigns, or embedding alongside internal teams in a fractional capacity, I focus on helping organizations bring clarity and continuity to how they show up in the world.
A core strength of my work lies in supporting emerging and growth-stage brands at pivotal moments of transition — translating early vision into visual systems that can evolve with the business as it scales.
AREAS OF EXPERTISE:
- Creative Direction
- Art Direction
- Graphic Design
- Production
- Social Marketing & Media
- Project + Talent Management
- Branding Design + Strategy
- Photo Assets
- Advertising
- Catalogs and Collateral
- Sales Promotion
- Video
BRAND DEVELOPMENT:
Brand Positioning
Brand Books
Brand Identity
Brand Style Guides
Packaging
Website Design
UX/UI Direction
Start-up Collaboration
CONTENT CREATION:
Advertising Campaigns
Motion
Magazines
Print Collateral / Catalogs
In-Store Visuals
Digital & Social Content
Photography
CONSULTING:
Creative Services
Initiatives and Brand Strategy
PHOTOSHOOT PRODUCTION
Castings
Talent Management
Location Scouting
Handling Budgets
Editing Photography
PRODUCT DEVELOPMENT:
Design Consulting
Strategy
Positioning
EDUCATION:
BFA in Communications Design/Art History Minor
Syracuse University
SU Florence, Italy, Division of International Studies Abroad
Board Member AIGA - LA 2015-2017
