Creative Director • Art Direction • Design
ABOUT ME
ABOUT ME
I’m a seasoned Creative Director, Designer, and Senior Art Director based in Los Angeles, with a career spanning fashion, beauty, wellness, and lifestyle. I began my career on the marketing side of Magazines, working with iconic Hearst and Condé Nast publications (Cosmo, Harper’s Bazaar, Mademoiselle, Self…) before going on to lead the Art Department at Time Out New York. That early chapter sharpened my instincts for style and visual content—skills that continue to guide my work and creative passions today. (I miss magazines!)
Over the years, I’ve built an independent practice under many titles—contractor, consultant, freelancer, creative partner, investor, fractional something… and at times, operating as part of the “C-suite” too. I’ve partnered with both emerging and established brands to shape brand identity, eCommerce, and creative direction. I bring a collaborative, solutions-focused energy to every project, balancing strategic insight with hands-on execution—and always with a genuine love for the creative process and what I do.
My work spans brand development, content systems, photo direction, and eCommerce creative, with a focus on translating ideas into smart, elevated, and effective storytelling. Whether I’m directing a shoot, shaping a brand’s visual language, or architecting a broader creative strategy, I care deeply about the details, the message, and how it all comes together to express the brand with clarity and impact.
My website is more of a catalog of past work than a polished destination—but I love crafting curated pitch decks tailored to specific sectors or projects. Feel free to reach out if you have an RFP!
AREAS OF EXPERTISE:
- Creative Direction
- Art Direction
- Graphic Design
- Production
- Social Marketing & Media
- Project + Talent Management
- Branding Design + Strategy
- Photo Assets
- Advertising
- Catalogs and Collateral
- Sales Promotion
- Video
BRAND DEVELOPMENT:
Brand Positioning
Brand Books
Brand Identity
Brand Style Guides
Packaging
Website Design
UX/UI Direction
Start-up Collaboration
CONTENT CREATION:
Advertising Campaigns
Motion
Magazines
Print Collateral / Catalogs
In-Store Visuals
Digital & Social Content
Photography
CONSULTING:
Creative Services
Initiatives and Brand Strategy
PHOTOSHOOT PRODUCTION
Castings
Talent Management
Location Scouting
Handling Budgets
Editing Photography
PRODUCT DEVELOPMENT:
Design Consulting
Strategy
Positioning
EDUCATION:
BFA in Communications Design/Art History Minor
Syracuse University
SU Florence, Italy, Division of International Studies Abroad
Board Member AIGA - LA 2015-2017
