Creative Art and Design Direction
ABOUT ME
I’m a Creative Director and Art Director based in Los Angeles, working across fashion, beauty, wellness, and lifestyle. My approach is both strategic and hands-on—I love shaping big-picture brand direction while staying closely involved in the creative execution that brings it to life.
I began my career on the marketing side of publishing at Hearst, working across titles like Cosmopolitan, Harper’s Bazaar, and Mademoiselle. I later became Editorial Art Director at Time Out New York, leading the creative team on editorial design and cultural coverage. That foundation shaped my visual sensibility—rooted in clarity, tone, and cultural awareness—and continues to inform how I approach brand work today. Since then, I’ve worked both inside and alongside brands, collaborating to evolve and express brand identities across 360- platforms.
My work spans brand development, eCommerce creative, content systems, and photo direction. I’ve worked with early-stage startups, global brands, and everything in between—always with a focus on translating ideas into smart, elevated, and effective creative. Whether directing a shoot, refining a visual identity, or building a campaign toolkit, I care deeply about the details, the clarity of the message, and the overall experience.
AREAS OF EXPERTISE:
- Creative Direction
- Art Direction
- Graphic Design
- Production
- Social Marketing & Media
- Project + Talent Management
- Branding Design + Strategy
- Photo Assets
- Advertising
- Catalogs and Collateral
- Sales Promotion
- Video
BRAND DEVELOPMENT:
Brand Positioning
Brand Books
Brand Identity
Brand Style Guides
Packaging
Website Design
UX/UI Direction
Start-up Collaboration
CONTENT CREATION:
Advertising Campaigns
Motion
Magazines
Print Collateral / Catalogs
In-Store Visuals
Digital & Social Content
Photography
CONSULTING:
Creative Services
Initiatives and Brand Strategy
PHOTOSHOOT PRODUCTION
Castings
Talent Management
Location Scouting
Handling Budgets
Editing Photography
PRODUCT DEVELOPMENT:
Design Consulting
Strategy
Positioning
EDUCATION:
BFA in Communications Design/Art History Minor
Syracuse University
SU Florence, Italy, Division of International Studies Abroad
Board Member AIGA - LA 2015-2017
