OBJECTIVE
Deliver an experience that will act as the customer-facing brand introduction to the e-commerce store.
Manage creative process from concept to completion.

STRATEGY
Create clean, elevated, streamline imagery and messaging for fashion, beauty and home.

DELIVERABLES
Style Guide
Logos
Website Design Direction
Photography Assets
Photoshoot Art Direction

OBJECTIVE:
Support the redesign of Nordstrom’s “Pay Your Way” program by creating cohesive digital assets
that clarify multiple payment options across both Nordstrom and Nordstrom Rack

STRATEGY:
Simplify a complex multi-option payment system by developing a cohesive,
user-friendly visual language.

Create clean, branded iconography and layouts that clearly communicate payment flexibility.

Establish a tone that is modern, approachable, and aligned with
Nordstrom’s elevated aesthetic.

Ensure consistency across Nordstrom and Nordstrom Rack,
supporting both clarity and engagement.

360 DELIVERABLE ASSETS
Digital Banner Concepts
Payment Iconography System
Messaging Direction
Landing Page Visual Strategy
Layout Explorations (Web & Mobile)

OBJECTIVE:
Relaunch of product catalogue as a part of new rebranding direction.

STRATEGY:
Differentiate amongst a saturated beauty market of overly contoured, bold makeup by offering an approachable, clean and timeless look via clean makeup and black & white photography

Editorial in nature, with elevated imagery as the key driver for aspiration, while still maintaining approachability

Modern, clean photography to align with competitive clean beauty category space

DELIVERABLES
Style Guide
Catalog Design Direction
Photography Assets

OBJECTIVE
Create exiting new new fitness gym brand from inception in Tribeca, New York

STRATEGY
Focus positioning on dedicated fitness enthusiasts to influence and inspire\ others, casting a wider net for new memberships

Created a brand ethos of “Intensity is Addictive” 

DELIVERABLES
Photography Assets
Brand Identity
Website
Signage
Marketing Materials

OBJECTIVE
Visual positioning and rebranding Jafra Color’s Latin market. Elevate and transform the look and feel for the MLM  consultant and consumer.

STRATEGY
Create bold, sexy and elevated imagery appealing to the Latin beauty audience

DELIVERABLES
Photography Assets
Website Banners  + Micro Site
Social Media Content
Creative Management
Print & Video Producer
Advertising + Marketing Materials 
Catalog
Events

OBJECTIVE
Elevate brand for holiday season, showcasing full product line for target audience of millennials and families

STRATEGY
-Expanded lifestyle brand beyond millennial’s for relevancy for the whole family

-Accentuated children in imagery in anticipation of gift-giving over the holiday 

-New themes of storytelling to widen the target audience without alienating current customers

DELIVERABLES
Story Concepts
Photo Art Direction
Design - Catalog & Digital
Social Media Content