Rebrand Development and Photography Assets for Jafra Beauty's color makeup division. Senior Art Direction, Production of photoshoots and Design of Corporate Style Guide
Sam & Lavi, a contemporary Los Angeles fashion brand, requested a rebranded design program to further establish the label.
CREATIVE CONSULTATION / ART DIRECTION / BRAND BOOK / CORPORATE ID / COLLATERAL / PACKAGING
As new Tribeca, NYC gym, Drill Fitness required a full creative positioning and direction of their mantra: “Intensity is Addictive”. The mission was to create a brand that translated as a high energy, quality workout experience with an enthusiastic, and approachable point of view as a lifestyle brand.
BRAND IDENTITY / BRAND BOOK / PHOTO ART DIRECTION / OUTDOOR SIGNAGE / MARKETING MATERIALS
Art Direction and Production of photoshoots for various fashion e-commerce. Clients have included: Amazon, Bloomingdales, David Yurman, Lacoste, Macy’s, Nordstrom, Nike, Ralph Lauren, Target, Veronique Maternity.
Design and Production for Toms holiday catalog 2015.
A talented and established makeup artist wanted to expand her business to include beauty, wellness and lifestyle as a full brand. We created a design program that is approachable, fun, timeless and sophisticated.
IDENTITY / WEBSITE / GRAPHICS / PACKAGING
Veronique Maternity, a brick and mortar store carrying high-end maternity apparel, requested a repositioning to elevate the brand and evolve to e-commerce platform.
LOOKBOOKS / WEBSITE / PHOTOSHOOT ART DIRECTION / PRODUCTION / E-COMMERCE / ADVERTISING / IN-STORE SIGNAGE / CORPORATE IDENTITY / PACKAGING / MARKETING COLLATERAL.
An oversized coffee table/catalog-like book was concepted and created as a sales and marketing presentation showcasing the capabilities for advertisers.
A Division of the Miansai Jewelry brand wanted to create a lower price point line while still maintaining the sophistcation, style and craftsmanship of Miansai within the lifestyle accessories space. LED created the logo development, packaging and style guide to serve as a guide for the future execution of the brand.
Branding, advertising and production for Intermix creative. June - November 2006.
Advertorial Concept, Art Direction, Design and Production.