Creative Director • Art Direction • Design
Arbonne Rebrand
Led creative direction and production for a complete brand relaunch, redefining the visual language across all touchpoints. Oversaw model casting, beauty and lifestyle photography, and still-life imagery, crafting a clean, editorial look that elevated the brand’s positioning within the competitive clean beauty and wellness space. Directed photo shoots with diverse talent to embody inclusivity and authenticity, while developing cohesive product and lifestyle visuals to support campaigns, packaging, social media, and digital platforms. The result was a refreshed, aspirational identity that aligned Arbonne’s heritage with modern, elevated design and storytelling.