With several decades of experience, I am highly skilled as a multi-disciplinary Creative Director to concept, strategize, storytell, manage, direct, design and deliver 360 omni-channel touchpoints.
I deliver hands-on assets as well as lead, curate and mentor teams. I am skilled at translating marketing and merchandising strategies into creative brand execution experiences, tapping into photography, design and elevated branding solutions as the business driver, creating innovative and beautiful work.
I’ve worked with a diverse range of audiences, brands and industries, predominantly wellness, fashion and beauty, from startups to established brands such as Amazon, Arbonne, Bloomingdale's, Cosmopolitan, Clariol, Covergirl, Dannijo, David Yurman, Intermix, Lycra, L'Oreal, Nike, Nordstrom, Orly, Ralph Lauren, Target, Toms, Verishop, Victoria's Secret...
AREAS OF EXPERTISE:
- Creative Direction
- Art Direction
- Graphic Design
- Production
- Social Marketing & Media
- Project + Talent Management
- Branding Design + Strategy
- Photo Assets
- Advertising
- Catalogs and Collateral
- Sales Promotion
- Video
BRAND DEVELOPMENT:
Brand Positioning
Brand Books
Brand Identity
Brand Style Guides
Packaging
Website Design
UX/UI Direction
Start-up Collaboration
CONTENT CREATION:
Advertising Campaigns
Motion
Magazines
Print Collateral / Catalogs
In-Store Visuals
Digital & Social Content
Photography
CONSULTING:
Creative Services
Initiatives and Brand Strategy
PHOTOSHOOT PRODUCTION
Castings
Talent Management
Location Scouting
Handling Budgets
Editing Photography
PRODUCT DEVELOPMENT:
Design Consulting
Strategy
Positioning
EDUCATION:
BFA in Communications Design/Art History Minor
Syracuse University
SU Florence, Italy, Division of International Studies Abroad
Board Member AIGA - LA 2015-2017
I am grateful for continuing to love what I do and that I’ll always have a passion for the creative process in design, photography, fashion, art, and nature...