Verishop’s Creative Director for the foundational e-commerce launch. Concept, strategy, development for all creative branding and photography assets. Management and direction of creative team from concept to completion.
Concept, direct, manage and produce photography brand assets: rebrands, brand’s seasons and marketing development. Manage all talent: castings, photographers, stylists, pre and post production.
OBJECTIVE:
Visual positioning and rebranding Jafra Color’s Latin market. Elevate and transform the look and feel for the MLM consultant and consumer.
STRATEGY:
- Create bold, sexy and elevated imagery appealing to the Latin beauty audience
- Provide messaging that expressed confidence and optimism
RESULTS:
Reinforced brand recognition in targeted markets and new consumers which lead to increase in sales.
DELIVERABLES:
PHOTOGRAPHY ASSETS / CREATIVE MANAGEMENT PRODUCER / ADVERTISING + MARKETING MATERIALS / PACKAGING / WEBSITE BANNERS + MICRO SITE / SOCIAL MEDIA CONTENT / CATALOG
OBJECTIVE:
Increase market share by expanding beyond medical into the general wellness space.
STRATEGY:
- Re-brand the medical grade CBD seizure-inhibitor technology to shift perception and accept as an overall wellness solution
- Fresh lifestyle imagery conveyed support for all-ages
- Packaging redesigned less clinically, appealing to people from all walks of life looking to supercharge their wellness routine
DELIVERABLES:
LOGO / PHOTOGRAPHY ASSETS / WEBSITE / PACKAGING / MARKETING + ADVERTISING / SOCIAL MEDIA CONTENT
SOFT GOODS • TABLETOP • INTERIORS
OBJECTIVE:
Relaunch Proto Homes, a prefab home brand with redefined product categories and messaging.
STRATEGY:
- Refocus and simplify core messaging
- Re-package and simplify core product lines
DELIVERABLES:
LOGO / STYLE GUIDE / PHOTOGRAPHY ASSETS / SOCIAL MEDIA CONTENT / CREATIVE MANAGEMENT / MARKETING MATERIALS / WEBSITE